A Legacy of Confidence and Heritage: How Dupeola Badejo-Olayinka is Launching Èsín, a Universal Luxury Skincare House Rooted in Self-Love
NEW YORK, NY — March 2026 — Licensed Esthetician, Skincare Educator, Beauty Industry Veteran, and Black female founder Dupeola Badejo-Olayinka proudly announces the launch of Èsín, a universal luxury skincare brand born from a personal journey of healing, resilience, and unwavering authenticity. Meaning "the White Horse" in Yoruba, Èsín symbolizes an unbroken destiny and enduring grace — a philosophy reflected in high-performance skincare products designed to nourish, protect, and celebrate the beauty of all skin types and tones.
From Odo Egbo Market to the Premier Clinical Laboratories of London
In the Yoruba language, Èsín (pronounced E-SHIN) evokes the spirit of the White Horse, a symbol of destiny that cannot be changed and a grace that cannot be diminished. For founder Dupeola, the name reflects a remarkable 35-year journey that began in Odo Egbo Market in Ijebu-Ode, Ogun State, Southwestern Nigeria, and culminated in the premier clinical laboratories of London.
Inspired by the wisdom of her grandmother, Mama Koko — known for her knowledge of traditional herbal remedies and her dedication to her community — Dupeola learned early that true beauty is rooted in self-love, confidence, and authenticity. As a young girl, Dupeola experienced skin insecurities and the emotional challenges of feeling different. While others focused on outward appearance, Mama Koko taught her that beauty begins within and that skin should be respected, nourished, and cared for — not corrected.
Those lessons became the foundation of a career dedicated to skincare, beauty, and wellness. Through professional training in the United Kingdom, licensure as an esthetician in California, and extensive experience across the beauty and healthcare industries, Dupeola developed a unique approach that blends traditional botanical wisdom with modern skincare science.
Her journey was not without obstacles — failure, criticism, rejection — but she embraced them as lessons that strengthened her character and sharpened her vision. As a Black female founder building a luxury skincare brand, she has remained committed to creating space for authenticity, representation, and excellence within the beauty industry.
"Èsín was born from a personal need for intentional skincare that delivers clinical results without compromising the sensory experience. We believe performance and ritual must exist equally."
The brand's hero formulations — the Niyi Face Oil and the Bullet Mask — represent this balance of biological transformation and soulful peace. Èsín has traded the overwhelm of the 10-step routine for pure clinical efficacy. This is high-performance skincare proudly made in California, entirely natural and vegan. Key ingredients include Turmeric Root, rich in antioxidants that visibly brighten, calm, and even the complexion; Hyssop, a purifying botanical that refreshes, soothes, and balances; and the signature Adaobi Complex, a proprietary antioxidant-rich blend that supports elasticity, smooths fine lines, and promotes a luminous, healthy-looking glow.
Today, Èsín stands as a luxury skincare house rooted in heritage, inclusivity, and performance. Guided by the philosophy that "Skin is Skin," the brand creates minimalist yet effective rituals designed to support healthy, radiant skin for everyone — regardless of age, gender, ethnicity, or skin tone. Thoughtfully formulated for people balancing careers, family, travel, fitness, and fast-paced schedules, Èsín delivers uncomplicated solutions that fit seamlessly into everyday life.
For Dupeola, Èsín is more than a skincare brand; it is a legacy of love, resilience, and truth.
"The only thing you can do is be true to yourself and stand for something beautiful."
###
